Client was needed logo for a new project called TM 2.0, TM 2.0 stands for “Traffic Management 2.0”. TM 2.0 aims to agree on common interfaces to facilitate the exchange of data and information from the road vehicles and the Traffic Management and Control Centers (TMC) and back, improving the total value chain for consistent management and traffic services as well as avoiding conflicting guidance information on the road and in the vehicles.
Project’s Vision – Enable vehicle interaction with traffic management.
Target audience – The various professional ITS stakeholders
Key ideas for log design and color palette – A road, a loop of information integrated into the logo design.
Key inspiration for logo design – Traffic management, Connected vehicle, Real time traffic information, Traffic efficiency road safety, Cooperative systems, Probe data, Road operation.
Brand Identity Designed 
You must be logged in to post a comment.